BD

Hi, I'm Bhumika - I grow products.

Growth & Retention Marketing Manager helping digital products scale through experimentation, automation, and user-first marketing.

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About Me

I’m a Growth & Retention marketer focused on building systems that don’t just acquire users - but make them stay.

Over the last 3.5 years, I’ve driven growth across consumer products by improving acquisition, engagement, and repeat usage through lifecycle marketing and experimentation.

I work at the intersection of user behavior, product thinking, and data - designing journeys, nudges, and growth loops that compound over time.

Startup Mindset Analytical Thinking Creative Marketing

+25%

Increase in average spend per user driven by lifecycle & behavioral nudges

+34%

Increase in user re-engagement via notification-led experiments

+12%

Growth in acquisition funnel through conversion
optimization

Experience

Jupiter Money Logo

Associate Growth Manager

Jupiter Money | Jun 2025 – Present | Bengaluru, India

  • Designed and executed growth strategies that improved top-of-funnel by 20%, optimizing acquisition channels and driving a 12% increase in credit card issuance.
  • Developed initiatives to enhance customer engagement and card usage, resulting in a 25% uplift in average spends per user.
  • Planned, scheduled, and managed multi-channel marketing campaigns (App assets and communication channels via Clevertap), ensuring timely execution and conducting in-depth performance analysis to optimize ROI.
WorkIndia Logo

Associate Growth Manager

WorkIndia | Sep 2023 – Apr 2025 | Bengaluru, India

  • Single-handedly managed & optimized all Communication channels (Notifications, Emails, WhatsApp, IVR, RCS) through continuous tracking, dashboarding, & experimentation.
  • Delivered 43% Average Annual Growth (average YoY growth) in downloads via Email with ~10% reduction in CPD (Cost per Download).
  • 34% average YoY growth in user re-app opens via Notifications through strategic initiatives.
  • Achieved a 15% average YoY improvement in the count of high-intent candidates through strategic WhatsApp initiatives.
  • Improved T7 Retention by 9% YoY with unique retention strategies.
  • 66% reduction of T0 cost per calling candidate by introducing IVR as a new retention channel.
  • Recognized with 'Efficient Growth Ninja' award for exceptional performance in driving key growth metrics.
Groww Logo

Data Analyst

Groww | Apr 2022 – Sep 2023 | Bengaluru, India

  • Played a key role in growing GrowwPay from idea to launch by tracking data closely and sharing actionable insights.
  • Built and maintained easy-to-use dashboards for real-time monitoring, helping the team make data-backed decisions.
Funoppia Logo

Co-Founder

Funoppia | Feb 2020 – Feb 2022 | New Delhi, India

  • Created Asia’s first-of-its-kind Visual AI platform for student learning, aligned with NEP 2020, and led product vision, marketing, and overall growth strategy.
  • Headed marketing and partnerships, delivering impactful learning experiences to educational institutions, including collaborations with NPC.

My Growth Stack

Growth Systems
Lifecycle Retention Growth loops
Experimentation
A/B testing Funnel optimization
Analytics
Cohorts KPIs Decision-making
CRM
Email Push WhatsApp RCS SMS
Tools
Clevertap SQL Metabase Data Studio

The Growth Playground

Interactive modules showing how growth really works.

The Growth Greenhouse

Click the elements to nurture the plant.

The Growth Compass

Chasing the wrong metrics leads nowhere.

Vanity metrics
Aggressive acquisition
Spam notifications
Short-term hacks

The Experiment Machine

Drop ingredients to run an experiment.

The Growth Puzzle

Drag pieces to build the growth engine.

Retention
Lifecycle Marketing
Product UX
Automation
Data Insights
Experimentation
Drop pieces here

Let's build something that grows.

Open to conversations - whether it’s growth, retention, or something completely unrelated.

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